On Saturday, 26 July 2025 (13:30–15:30), IVAA hosted a public conversation titled “Value & Worth: What Leads, What Follows?” (คุณค่า และ มูลค่า: เหมือนหรือต่าง ใครคือประธาน ใครคือผล). The session examined how an artwork’s intrinsic value (คุณค่า) relates to—and differs from—its market worth (มูลค่า), and what this
means for artists, galleries, collectors, and audiences.

The discussion opened by distinguishing the two terms: value emerges from the artistic idea, craft,context, and cultural resonance, while worth reflects market signals such as demand, scarcity, andtiming. Speakers emphasized that value can seed worth, but worth alone cannot manufacture value — price may rise or fall, yet it does not replace the underlying artistic substance.

Perspectives from different generations of artists highlighted shifting priorities: younger practitioners often balance experimentation with livelihood; established artists reflected on long arcs of practice and thepatience required to let value be recognized. A segment on stakeholders unpacked how galleries curate narratives, collectors steward long-term support, the market rewards visibility and momentum, andaudiences co-create meaning through engagement.

A freestyle exchange closed the session, with participants sharing field experiences and practical ways to sustain both value and worth—through documentation, thoughtful curation, fair contracts, and education that helps new audiences read artworks on their own terms.

Thank you to everyone who joined and contributed thoughtful questions. If you have further reflections, please share them in the comments—we welcom ongoing dialogue on how value and worth can reinforce each other in Thai visual arts.

Special thanks to Ayarta and to Ploypat (Ploy) Taedullayasatit, who organized and facilitated thissession.


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IVAA’s recent exhibition delivered full rooms, thoughtful conversations, and tangible next steps for artists — studio visit invitations, future showcases, and program ideas with organizations. We structured three touchpoints that worked: a collectors’ preview for focused dialogue; a corporate “open hour” to map briefs
into program formats (talks, commissions, rotating displays); and public tours that slowed the viewing experience and welcomed first‑time visitors.

The program affirmed our three pillars—Creation, Connection, Continuity—by pairing curatorial depth with accessible entry points. We’re grateful to the artists, volunteers, visitors, and partners who made it possible. The momentum now carries into our next season with clearer pathways for collectors and organizations to engage responsibly.

Editorial note: This exhibition was delivered in partnership with Ayarta. The Association has announced theupcoming appointment of Ploypat (Ploy) Taedullayasatit to the Board as ** Director, Collectors & Corporate Partnerships **—a next‑generation leadership role dedicated to sustaining artists and carryingIVAA into the future.

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