On Saturday, 26 July 2025 (13:30–15:30), IVAA hosted a public conversation titled “Value & Worth: What Leads, What Follows?” (คุณค่า และ มูลค่า: เหมือนหรือต่าง ใครคือประธาน ใครคือผล). The session examined how an artwork’s intrinsic value (คุณค่า) relates to—and differs from—its market worth (มูลค่า), and what this
means for artists, galleries, collectors, and audiences.
The discussion opened by distinguishing the two terms: value emerges from the artistic idea, craft,context, and cultural resonance, while worth reflects market signals such as demand, scarcity, andtiming. Speakers emphasized that value can seed worth, but worth alone cannot manufacture value — price may rise or fall, yet it does not replace the underlying artistic substance.
Perspectives from different generations of artists highlighted shifting priorities: younger practitioners often balance experimentation with livelihood; established artists reflected on long arcs of practice and thepatience required to let value be recognized. A segment on stakeholders unpacked how galleries curate narratives, collectors steward long-term support, the market rewards visibility and momentum, andaudiences co-create meaning through engagement.
A freestyle exchange closed the session, with participants sharing field experiences and practical ways to sustain both value and worth—through documentation, thoughtful curation, fair contracts, and education that helps new audiences read artworks on their own terms.
Thank you to everyone who joined and contributed thoughtful questions. If you have further reflections, please share them in the comments—we welcom ongoing dialogue on how value and worth can reinforce each other in Thai visual arts.
Special thanks to Ayarta and to Ploypat (Ploy) Taedullayasatit, who organized and facilitated thissession.
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